Each year the BMMA recognizes teams or companies that demonstrate innovation or excellence in marketing broadband services. ALL vendor and service provider members are strongly encouraged to self-nominate. The awards, which signify superior marketing programs related to broadband services, will be presented at the BMMA 2024 Annual Meeting. Award recipients will be invited to present their programs during the meeting. They will also receive recognition in a general press release and on the BMMA web site. Award “finalists” may be invited to present as a Hot Topic on a monthly webinar.
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Best in Class Marketing Awards:
Service Provider Marketing Award
Awarded to one service provider member that best displays innovation or excellence in broadband marketing. This may cover a leading edge product or service development, practice or operation, or marketing as it relates to execution.
Vendor Marketing Award
Awarded to one vendor member that best displays innovation or excellence in broadband marketing. This may cover a leading edge product or service development, practice or operation, or marketing as it relates to execution.
Marketing Partnership Award
Awarded to a partnership of two or more members that best displays teamwork on a marketing initiative. All areas of marketing are eligible for this award (i.e. product, promotions, advertising, channel, packaging, etc.). Up to one Marketing Partnership award will be granted each year (each “partner” will receive an award.)
Best in Class Sales Awards:
Due to the recent merging of the CETS and BMMA associations, there will be 3 additional sales categories added to the BMMA Best in Class Awards lineup going forward.
Call Center Award
Awarded to one service provider or vendor that best display innovation or excellence in the call center field.
Retail Award
Awarded to one service provider or vendor that best display innovation or excellence in the retail field.
Alternate Channels Award
Award to one service provider or vendor that best display innovation or excellence in an alternate channels field. Alternate channels can include door-to-door, MDU, e-commerce, indirect partners, etc.
The submission deadline for the BMMA 2024 Best in Class Awards is Friday, February 16, 2024. The winners will be announced at our 2024 spring events.
| Award | Company | Program |
|---|---|---|
| Provider Marketing | MTA | MTA Boost |
| Vendor Marketing | Calix | Calix Marketing Cloud Plus: Purpose-Built for Broadband... |
| Call Center Award | Calix | "Calix Support Cloud" |
| Alternate Channels Award | MTA | "Rep Revenue Retention" |
| Award | Company | Program |
|---|---|---|
| Provider Marketing | MTA | 2021 Upgrade Marketing Campaign |
| Vendor Marketing | Calix | Calix Market Activation Program |
| Marketing Partnership | Scout Alarm & Kinetic by Windstream | Kinetic Secure Home |
| Call Center Award | Calix | "Subscriber Quality of Experience (QoE) Score" |
| Retail Award | MTA | "Retail Rotate" |
| Alternate Channels Award | Bell Canada | “Creating a new, innovative way for customers to buy” |
| Award | Company | Program |
|---|---|---|
| Provider Marketing | Cincinnati Bell | Bridging the digital divide: Cincinnati Bell + Butler Rural Electric... |
| Vendor Marketing | Calix | Calix BLAST u4 Product Launch |
| Marketing Partnership | F-Secure & MTA | MTA Shield Product Launch |
| Call Center Award | MTA | "Go Big AND Go Home!" |
| Retail Award | Tbaytel | "Tbaytel Store - Response to COVID" |
| Alternate Channels Award | Smithville | "Adjusting a New Door-to-Door Program During a Pandemic” |
| Award | Company | Program |
|---|---|---|
| Provider Marketing | Windstream | Windstream Kinetic Wi-Fi & Kinetic Secure Pack Launch |
| Vendor Marketing | Calix | Calix Revenue EDGE |
| Marketing Partnership | Actiontec, F-Secure, & Windstream | Managed WiFi and Security Partnership |
| Award | Company | Program |
|---|---|---|
| Provider Marketing | MTA | MTA's 2018 eUnlimited Gaming Series |
| Vendor Marketing | Calix | Calix Smart Home and Business Solution |
| Marketing Partnership | F-Secure & Cincinnati Bell | Internet SafeGuard Launch |
