October 21, 2009
Topics in this issue:
Announcing the BMMA 2010 Annual Meeting
Join us for the BMMA 2010 Annual Meeting, March 1-2, 2010 in Newport Beach, CA at the Hyatt Newport Beach. This meeting is free (covered by membership dues) for up to two individuals from member companies and will include roundtable discussions on current issues related to broadband services sales and marketing, an update on our industry benchmarking report, in addition to the presentation of Best in Class Awards and election of our 2010 Board of Directors. Our members have informed us that the discussions and networking at these events are extremely valuable. Be sure to join us!!
The Annual Meetingwill be followed by Research First Consulting’sBroadband Services 2010 seminar (March 3-5, 2010), with in depth presentations on broadband issues from industry leaders in the service provider and vendor communities. Co-locating these events allows members to save on travel expenses while continuing the learning and networking throughout the week. Again this year, RFC is extending a $200 discount to individuals from BMMA member companies. Contact Lisa LaBorde for details.
Budgeting the BMMA for 2010
‘Tis the time to assure you’ve included the BMMA in your 2010 budget planning:
1. Plan for the following:
ü BMMA Annual Meeting (March 1-2, 2010)
§ Registration – no fee for up to 2 individuals. $500 fee for additional attendees.
§ Travel – to Newport Beach, CA (near LA).
§ Hotel – approx $150+/night.
ü RFC’s Broadband Services 2010 Seminar (March 3-5, 2010)
§ Registration – US$1,295 ($1,695 – $200 early registration – $200 BMMA member discount)
§ Travel – co-located with the BMMA Annual Meeting = no additional expense.
§ Hotel – approx $150+/night
ü BMMA Fall Workshop
§ Registration fee is typically $500.
§ Location and dates TBD – to be hosted by one of our member companies
ü Sponsorships opportunities
§ A variety of sponsorships are available for all events. Contact Ellis Hill for details.
2. Invoices for 2010 dues will be sent January 4.
§ If you would prefer that we invoice you early (this year) to use up existing budget, simply notify Lisa LaBorde.
§ Custom invoices – We will be happy to invoice you for any or all anticipated 2010 expenses if you wish to assure they are locked in to avoid budget restraints later next year. Some companies even request to be invoiced for multiple years’ dues. Contact us to discuss your needs.
2009 Best in Class Awards
The BMMA will recognize up to 4 individuals or teams that have demonstrated innovation or excellence in marketing broadband services. The awards, which signify superior marketing programs related to broadband services, will be presented at the BMMA 2010 Annual Meeting. Self-nominations are strongly encouraged!
What value do the Best in Class awards bring to our members?
§ Recognition amongst peers at the BMMA
§ Recognition within one’s own organization
§ Ability to formally announce in the public domain highlighting innovation and success at one’s company
§ Learn more about the industry amongst the members that might not otherwise
To learn more or to download a nomination application, click here.
Q4 new membership initiative
Frontier Communications and Occam Networks recently joined the BMMA as a result of our Q4 promo to gain new members. Be sure to welcome them to the community. You may now find primary contacts for all member companies under Member Profiles in the Memberssection of the website.
Here’s the Q4 promo: Join the BMMA now to save $500 on your 2010 membership, AND receive FREE membership for the remainder of 2009! Don’t wait – this promotion ends November 15! Download promotion details. Download membership application.
2009 Fall Workshop highlights
The BMMA Fall Workshop was held last month and hosted by member company, Synacor, at their headquarters in Buffalo. Synacor provides solutions that enable ISPs to gain revenue while building close relationships with consumers on the Internet. They provide an array of resources, delivered through a white labeled portal interface, that includes free-to-customer content and service offerings, search services through a partnership with Google, value-added services and paid digital content (games, movies, video, music, etc), all from one source, and across a variety of screens.
The meeting was kicked off with presentations by Synacor’s Tom Kingsley, Director of Product Management, covering industry directions related to online content management, and Sandeep Chellani, Director, Value Added Services, who detailed Synacor’s strategy and solutions in the area of paid for content where the service provider earns margin and creates stickiness with their customers. Personalization of the web portal, where customers may identify and add content that is relevant to them, is key and will be successful for the ISP when focused, visual, and creates efficiencies. One example of a newer applications driving web traffic is voicemail integration where customers may access and manage their messages via the portal. Backup and storage services are another offering customers protection for their files in the cloud, eliminating the risk of fire, floods, etc.
Brian Farley, Director of Consumer Internet Marketing for MTS Allstream, led a discussion of the ISP no longer being the email provider. MTS selected Microsoft Windows Live to replace their previous email platform for a number of reasons including the breadth of services available, reduction in capital and expense costs, and the ability to introduce new services quickly.
Dave Murphy, VP of Marketing for Hostopia, led a roundtable on winning satisfied customers from cable. As cablecos continue to make gains in voice customers and customer service, ISPs need to address the full customer experience which includes packaging, value added services and support, customer service and sales channels as well as price and speed.
Greg Owens, Director of Corporate Marketing for Alcatel-Lucent, led a discussion on speed. Service provider attendees are seeing requests for higher upload speeds primarily in biz markets with some requests coming through consumer. There is a general assumption that customers cannot tell the difference between certain speeds, and if the telco offers a better value to the customer overall, they should work that angle.
Many other topics were discussed in our 2.5 day workshop including using social media (e.g. Twitter) for retention or new subs, and premium support services. Several of the attending service providers provide PC support services for a fee while others are struggling with this.
Upcoming hot topic calls
Our monthly conference call roundtables are held every 4th Tuesday at 12 noon Central (1 PM Eastern, 10 AM Pacific). This date may fluctuate some months as a result of holidays, so be sure to check for updates. Invite other individuals from your company to attend these sessions.
Oct 27 Revenue generating services (short, medium, long-term); increasing ARPU and VAS
Nov 24 Quarterly broadband usage issues call
Dec 15 The technology horizon – future trends and differentiation
Jan 26 Leadership Roundtable Discussion: What’s hot for broadband in 2010?
Your BMMA Marketing Committee
Matt Apps, TDS Telecom
Brett Cousins, SaskTel
Lisa LaBorde, BMMA
Dave Murphy, Hostopia
Greg Owens, Alcatel-Lucent
Todd Price, Bell Aliant
Tom Zanoli, GVTC